Accion comercial y accion administrativa

ACCIÓN COMERCIAL Y ACCIÓN ADMINISTRATIVA

Accion comercial y accion administrativa

Comprende todas aquellas actividades que ponen a la empresa en contacto con el mercado proveedor y el mercado consumidor, es decir, la compra de materiales o mercancías y las ventas de los productos o servicios que preste la empresa.

Para cumplir debidamente esta función, los organismos encargados de la acción comercial deben recurrir al asesoramiento adecuado de la administración y al órgano directivo de la empresa en lo que respecta al conocimiento profundo de las fuentes de aprovisionamiento de materias primas o mercaderías y de las posibilidades de absorción de los consumidores.

Una vez fijadas las políticas de ventas y compras de la empresa, los respectivos organismos proveerán las sucesivas operaciones necesarias para el cumplimiento de los planes prefijados. Por lo que deberán contar con un pleno conocimiento de los proveedores habituales y posibles, así como de los medios de que se dispone para lograr la distribución de los productos y su acceso a los consumidores.

LEER : OBJETIVO DE LA ADMINISTRACION DE PERSONAL

Finalmente, la acción comercial incluye la promoción de ventas, tanto por investigación de nuevos mercados, como por la intensificación de la explotación. Para cumplir estos fines, uno de los medios más importantes será la propaganda; por su intermedio se dará a conocer la naturaleza y cualidades del producto así como las ventajas del mismo para el consumidor.

Acción Administrativa

Cumple la función de centralizar y orientar a las demás funciones. Comienza por sentar los lineamientos generales de la empresa, traza los planes de producción después de un detenido examen del mercado y coordina la actividad productiva, la actividad comercial y la actividad financiera de la entidad económica. Para hacerlo debe disponer de medios informativos contables y estadísticos adecuados.

Finalmente, la acción administrativa debe culminar con la función de control, la cual reseñara la actividad cumplida por la empresa en un determinado lapso y cotejara el grado de cumplimiento de sus previsiones, e investigara las causas de los desvíos que se presenten; un detenido estudio de estas causas servirá para prevenir la repetición de desviaciones análogas en perdidas posteriores de la producción.

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